DAN FRIEDMAN: RADICAL MODERNIST
October 1, 2014-January 9, 2015
@ AIGA National Design Center in New York City
Designer, artist, educator and writer Dan Friedman (1945-1995) moved seamlessly between the disciplines that made up his dynamic, though abbreviated, career. From studying at Ulm and Basel to teaching at Yale and Cooper Union, and from high-profile corporate design to one-off experimental commissions and AIDS activism in the East Village art scene, Friedman pioneered New Wave design while encouraging young designers to live and work with passion, responsibility, humor and fantasy.
This exhibition is organized and designed by AIGA Medalist Chris Pullman (Yale MFA 1966; senior critic in Yale’s GD department) and Laura Varrachi of LVCK Environmental Graphics with support from Dan Friedman’s brother Ken Friedman. Examples of Friedman’s influential pedagogy, corporate graphics, fantasy furniture, commissioned objects and exhibition catalogues have been gathered from the collections of Ken Friedman, Keith Godard (MFA 1967), Paul Ludick, Chris and Esther Pullman, and Tom Strong (MFA 1962). Inspired by the autobiography and companion exhibition Friedman created near the end of his life, the installation is structured around the diverse phases of Friedman’s career, fully exploring his eccentric and inspiring journey to recapture the idealistic roots of modernism with postmodern flare.